体育健身休闲娱乐业供求现状的调查研究——西安市九区四县体育健身休闲娱乐业供求状况调查  

Investigation on Condition between Supply and Demand of Sport Leisure and Recreation Industry in Xi’an

作　　者：蔡军[1] 苏明理[1] 许西薇 罗普磷[1] 于长菊[1] 杨涛[1] 脱文娟[3] 张宝玉[1] 王海飞[1] 黄秋蓉[1] 武洛生[1] 

机构地区：[1]西安体育学院,陕西西安710068 [2]西安市体育局,陕西西安710004 [3]西安交通大学,陕西西安710049

出　　处：《中国体育科技》2006年第6期43-47,共5页China Sport Science and Technology

基　　金：国家体育总局社会科学基金项目(554SS03063)

摘　　要：运用社会学调查、数理统计、文献资料调研等研究方法,对西安市九区四县体育健身休闲娱乐业的供求机制进行研究。结果显示:西安市体育健身休闲娱乐业规模呈几何数发展,投资格局呈多元化,体育服务商品体系向大众化、多样化发展。体育健身休闲娱乐业已成为西安市的主导产业。西安市居民的体育消费随着经济的发展水平而不断提高,但是,整个体育消费市场规模不大,仍处于低级阶段。整个体育健身休闲娱乐市场的供求脱节。政府主管部门应推行梯度推移战略,严格体育健身休闲娱乐业市场的准入制度,调控体育消费带动产业的导向。Through using the method of sociology, mathematical statistics and literature investigation, this paper made study on mechanism of supply and demand of sport leisure and recreation industry of four countries and nine districts in Xian. The result showed that sport leisure and recreation industry in Xian developed very fast, the pattern of investment on it tended to diversification. The system of sport service commodity developed towards to popular and diversification, The sport leisure and recreation industry has become main industry in Xian. The sport consumption of citizen from Xian continuously increased with the developing level of economics. However,the scale of whole sport consumption market was small and still in its infant phase. The government concerned departments should promote the strategy of grads movement and strictly estahlish the sport leisure and recreation market access system,control the orientation of sport consumption.

关 键 词：健身 休闲 娱乐 经营 西安市 

分 类 号：G80-05[文化科学—运动人体科学]