贵州旅游市场现状分析及营销策略研究  

Analysis of Present Situation and Study of Marketing Strategies of Guizhou Province's Tourism

作　　者：陆之洋[1] 

机构地区：[1]贵州大学电气工程学院,贵州贵阳550003

出　　处：《遵义师范学院学报》2006年第6期17-18,22,共3页Journal of Zunyi Normal University

摘　　要：贵州是我国的旅游资源大省,但旅游业发展总体水平与先进省市相比还有很大差距,没有真正把资源优势转化为产业优势。本文从贵州省旅游市场的优势和劣势、机会和挑战等方面入手,探讨贵州旅游的市场定位,并对贵州旅游市场的营销策略进行了研究。Guizhou is a province with plenty of tour resources in China. At present, the advantage of resources has not been transformed into the advantage of industry; there is big gap between Guizhou and other advanced province in development of tourism. Based on the analysis of advantages, weaknesses, opportunities and threats of Guizhou＇s tour market, this paper analyzes the present situation of Guizhou＇s tourism and studies marketing strategies of that.

关 键 词：旅游市场 市场定位 营销策略 

分 类 号：F590.8[经济管理—旅游管理]