奥运会的议程设置和电视体育报道的形态研究  

Study on Agenda Setting of Olympic Games and Pattern of TV Sports Report

作　　者：陈志生[1] 

机构地区：[1]北京体育大学体育传媒系,北京100084

出　　处：《中国体育科技》2007年第1期7-11,共5页China Sport Science and Technology

摘　　要：奥运会作为国际化的体育活动和全球性的新闻事件,具有明显的吸引大众、引发关注和期待的议程设置特征。每届奥运会,电视媒体质的报道都是通过一定的节目形态来完成媒体的传播。第29届奥运会期间,由于主流媒体的传播话语霸权和对传播资源的抢先利用与开发,主流媒体对地方媒体形成媒介议程设置,因此,对媒介的形态和影响力形成较大的影响。受信息不平衡影响,媒介间的议程设置成为新闻场中的客观现象,也引起信息传播形成新的流向;媒介间的议程互动和多级场域力量交织作用,将赋予奥运会的新闻传播形成多极化的竞争格局,从而激发媒体开发产品多样性的热情。媒介合作和媒介的二次传播形态将决定媒介的竞争力,也必将对后奥运的受众市场产生影响力。Olympic Games, as an internationalized sport activity and globalization news event has obvious character of drawing public attention and expectation. For each edition of Olympic Games, the report of TV media always use certain form of program to finish the transmission. During the 29th Olympic Games in 2008, because of the domination of main media, the main media has significant influence on local media. As the influence of information imbalance, the agenda setting of media is the objective phenomena, and causing the new trend of information transmission. The interaction between media will form the diversified competition of news transmission in Olympic Games, and also promote the media to develop the different products. The media cooperation and second transmission of media will determine the competitiveness of media and definitely influence the audience market of post--Olympic Games.

关 键 词：奥运会 议程设置 体育报道 电视 传播 媒体 

分 类 号：G80-05[文化科学—运动人体科学]