以效益为中心的学术期刊品牌营销策略研究  

Sales Promotion Strategy for Benefit-based Academic Journals

作　　者：李靖波[1] 李克琴[1] 

机构地区：[1]湖南大学期刊社,湖南长沙410082

出　　处：《湖南大学学报（社会科学版）》2007年第1期134-137,共4页Journal of Hunan University(Social Sciences)

摘　　要：分析了国内目前评价期刊知名度影响因素,回顾了学术期刊品牌营销的理论与实践,明确了社会效益和经济效益的同等重要性,提出了以改善办刊的软硬件环境、进一步提高期刊的编辑、印刷、装帧质量的办法与措施,探讨了如何实现以社会效益和经济为中心的学术期刊品牌营销策略和相应的途径。This paper analyses the evaluation factor of magazine at present situation. It reviews theory and practice of sales strategy for academic journals. It defines the importance of social benefit and economic benefit. It brings forward the way and measure of improving workroom software and hardware environment of the magazine editing, printing, binding. It discusses a strategy and way on how to realize sales promotion for academic journals.

关 键 词：学术期刊 品牌营销 效益 

分 类 号：G237.5[文化科学]