我国大型体育娱乐场馆经营管理效益研究  

Research of the Management Profit of Large Sports Entertainment Yards in China

作　　者：罗普磷[1] 罗普云[1] 

机构地区：[1]西安体育学院社会体育系,西安710068

出　　处：《西安体育学院学报》2007年第1期17-20,共4页Journal of Xi'an Physical Education University

基　　金：国家体育总局体育社会科学;软科学课题(197SS9922)

摘　　要：通过对全国不同地区19家大型体育娱乐场馆经营状况的调查,分析在不同地区,不同经济水平及消费观念等条件下,大型体育娱乐场馆的收益特征及对体育场馆经营的影响。从大型体育娱乐场馆对实施全民健身计划的作用入手,引入经济学边际效应理论和共生理论的概念分析大型体育娱乐场馆对社会的贡献水平。This paper makes an investigation of the rnanagernent situation of 12 large sports entertainment yards in different areas of our country, and analyzes the profit and effect of the large sports entertainment yards in different areas, economic level and consume concept. From the effect which large sports entertainment yards affect the implement of national healthy plan, the paper uses Edge Effect theory and Intergrowth Theory to analyze the contribution level of large sports entertainment yards contributing to the society.

关 键 词：体育娱乐场馆 经营管理 经济效益 社会效益 消费意识 

分 类 号：G80-05[文化科学—运动人体科学]