营销中的新产品基本扩散模型  

Basic new product diffusion model in marketing

作　　者：宋海荣[1] 简学琴[1] 

机构地区：[1]重庆师范大学数学与计算机科学学院,重庆400047

出　　处：《沈阳工程学院学报（社会科学版）》2007年第1期50-52,共3页Journal of Shenyang Institute of Engineering:Social Science

基　　金：国家社科基金资助(04CJY012)

摘　　要：扩散模型基本结构主要是对新产品扩散的未开发市场、潜在市场和当前市场中的消费者数进行建模研究。而新产品扩散模型的发展则是建立在根据转化机制描述这三部分市场中消费者流动情况的基础上的,不同的转化机制和特殊的市场组成部分导致了模型间的差异。新产品扩散的代表模型有Bass模型、Fourt-Woodlock模型以及Mansfield模型等基本扩散模型,对这些基本模型的探讨可为研究更为柔性的扩散模型提供基础。The basic structure of diffusion model mainly makes modeling study for the customer quantity of undeveloped market, potential market and current market in the process of new product diffusion. The development of new product diffusion model is on the basis of describing floating status of customers in there markets according to transformation mechanism, different transformation mechanism and special market component induce the difference of models. The representative models of new product diffusion are Bass model, Fourt - Woodlock model, and Mansfield, discussing these basic models can offer theoretical foundation for studying more- flexible diffusion model.

关 键 词：新产品扩散模型 市场 转化机制 

分 类 号：F713.3[经济管理—产业经济]