网络营销在泵行业中的应用现状与障碍因素分析  

Status and obstacles of cybermarketing applied in pump industry in China

作　　者：张德胜[1] 施卫东[1] 王准[1] 郎涛[1] 沈永娟[1] 

机构地区：[1]江苏大学流体机械工程技术研究中心,江苏镇江212013

出　　处：《排灌机械》2007年第1期58-61,共4页Drainage and Irrigation Machinery

基　　金：江苏省"333工程"学术技术带头人培养基金资助项目(200446)

摘　　要：从泵企业建站情况、参与网络营销的统计及整体营销水平等方面,分析了目前我国泵行业网络营销水平较低的主要现状。结合泵行业传统营销模式,基于网络营销的复合式营销模式在泵行业中的应用,从我国电子商务发展的整体水平、泵行业特点和电子商务中间商等方面讨论了网络营销在泵行业中应用的障碍因素。结果表明:在相当长时间内传统的营销模式和基于网络营销模式将继续并存下去,传统的营销模式仍然是泵行业营销的重点;随着国内外电子商务整体环境日益成熟,以及泵行业整体竞争力不断提高,基于网络营销的复合式营销模式会显现出巨大的发展潜力,这种营销方式将成为泵行业未来营销的发展趋势。Current poor level of cybermarketing applied in pump industry was analyzed from building websites, participating in the network marketing and the overall level of marketing in China. Factors which block the development of cybermarketing in pump industry were discussed from the perspective of the general development in E-commerce, the characteristics of the pump industry and the middlemen in E-business. The results showed that the traditional model of marketing and web-based marketing will continue to co,exist indefinitely for quite a long time, and the traditional marketing model is the focus of marketing in pump industry. Along with the development of e-business at home and abroad and the continuous improvement of the competitiveness in pump industry of China, web-based marketing will show great development potential, and this compound marketing based on internet will become the inevitable trend of marketing in pump industry.

关 键 词：网络营销 复合式营销 电子商务 营销模式 泵行业 应用现状 障碍因素 

分 类 号：TH311[机械工程—机械制造及自动化]