公安机关网络公关初探  

On the public security organ relationship online

作　　者：李鹏飞[1] 

机构地区：[1]中国人民公安大学,北京100038

出　　处：《湖北警官学院学报》2007年第1期78-81,共4页Journal of Hubei University of Police

摘　　要：公安机关网络公关是警察公共关系在网络时代下新的表现形式,是公安机关为了塑造组织形象,赢得社会公众的理解、支持和配合,借助互联网络、电脑通信和数字交互式媒体等传播、沟通手段来实现警务工作目标的管理活动,是对传统警察公共关系的拓展和延伸。公安机关通过网络媒体,加强与公众的互动沟通,赢得公众对公安工作的理解和支持;通过与相关网站的良性互动,加强舆论引导,培养良好的公关环境,从而增强公安机关的美誉度和塑造良好的警察形象。The public security organ relationship online is a new form of the traditional police public rehtionship. It is a useful activity through the internet, computer and digital communication. The public security organ strengthens public inter communication and obtains public understandings and supports. Moreover, web sites begin to communicate with the public security organs, which strengthens the public opinion guidance ability and develops the good public relations environment. Additionally, it enhances public security organ＇ s fine reputation and portrays the good police image.

关 键 词：网络媒体 公安机关 网络公关 

分 类 号：D631[政治法律—政治学]