段永平的美国路  

Duan Yongping's career shift

作　　者：李岷[1] 

机构地区：[1]《中国企业家》记者

出　　处：《中国企业家》2007年第3期42-53,8,共12页China Entrepreneur

摘　　要：美国投资界叫他“Mr．Duan”,他自称是一个“独立投资者”。除了在家办公,他在美国没有专门的办公室,他也早已习惯了不穿西装不打领带的生活。这是那个曾经叱咤中国商界的“标王”段永平吗?四年前,段永平移居美国,从经营步步高的轨道上脱身而出、令企业平稳过渡、接着又在投资与慈善领域里初试身手,这一系列尝试却让他把大多数中国“同行”抛在了后面,也在点滴重塑着中国新移民在美国主流社会的形象。就在一退一进之间,段永平更新了自己的人生设计。Nearly ten years before,Duan Yongping has gained his fame in Chinese business community by building up two famous brands“Xiao Ba Wang”and“Bu Bu Gao”and buying the most expensive advertising time at CCTV,or becoming the“CCTV Advertising King”.His age,45,is just the starting of a golden time for most entrepreneurs.However,Duan put his business fame aside and began to“pursue an individual happy life”.In the past years,he exposed himself in the media spotlight by engaging in the financial investment and philanthropy:How did he achieve a successful shift from industrial management to financial investment?What are his criteria in buying or selling the company shares?How does he link the philanthropy with his investment and how does he engage in the philanthropic activities?Duan's successes in managing“Bubugao”, steering the enterprise into a long-term steady growth and stepping into the financial investment and philanthropic areas makes himself again a pioneer for most domestic counterparts.

关 键 词：段永平 美国 投资者 在家办公 “标王” 主流社会 人生设计 办公室 

分 类 号：F426.63[经济管理—产业经济]