我国零售业国际化战略研究  

A Study of China's Strategy for Retailing Internationalization

作　　者：王江[1] 王娟[1] 

机构地区：[1]北京工业大学经济与管理学院,北京100022

出　　处：《国际经贸探索》2007年第2期67-71,共5页International Economics and Trade Research

基　　金：北京市教委人文社会科学资助项目(SM200610005001)

摘　　要：目前,相比外资零售业,我国零售业在国际竞争中处于劣势。文章分析了我国零售业国际化的必要性与可行性,认为本土零售业要想在国际市场上取胜,必须走国际化经营之路,并且有针对性地提出了跨国经营的战略。China＇s retailing business has a disadvantage in international competition currently because of its deficiencies and the impact of the foreign retailing groups. This paper firstly discusses the significance and the characteristics of the retailing business internationalization and then analyzes its feasibility and necessity. forethemore,Based on the previous analysis,the paper also argues that if China＇s local retailing business desires to secure the international market share ,it must follow the road of international operation. Finally, it touches upon the strategies for transnational business.

关 键 词：零售业 国际化 战略 

分 类 号：F713.32[经济管理—产业经济]