独家言论与报纸核心竞争力  

Exclusive Commentary and Newspaper Core Competence

作　　者：曾建雄[1] 

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《暨南学报（哲学社会科学版）》2007年第1期114-121,共8页Jinan Journal(Philosophy and Social Sciences)

基　　金：国家社科基金重点项目<报业集团核心竞争力与改革创新问题研究>(批准号:03AXW001)

摘　　要：报业市场的激烈竞争使言论成为争夺的一个焦点,报纸言论数量的激增导致质量下滑,出现了言论快餐化、平庸化、模式化的不良倾向,作为报纸核心产品之一的言论,其质量优劣与报纸核心竞争力密切相关。讲求独特性和独创性的独家言论,具有视角新颖、思想深刻、风格独特等特点,它能够卓有成效地反映和引导舆论,为报纸赢得社会声誉,使其公信力、影响力和权威性随之增强,在产生良好社会效益的同时,还能为报纸带来可观的经济效益,从而提升其核心竞争力。Commentary has become a focus in the fierce competition of the newspaper industry.The sharp increase in the quantity of commentary results in its poor quality.Meanwhile,it has an inclination of snack,mediocrity and stereotype.As one of the core products of newspaper,the quality of commentary is closely related to newspaper's core competence.Exclusive commentary with originality and peculiarity has the characteristics of novel visual angles,profound thinking,and unique styles.Therefore,it can reflect and induct public opinions effectively,win a good reputation for newspaper and upgrade its public trust,influence and authority.Commentary brings about not only the good social benefits for newspaper,but also considerable economic benefits,thus enhancing its core competence.From the historical and realistic perspectives,this paper interprets the relationship between exclusive commentary and newspaper's core competence.

关 键 词：报纸言论 独家言论 核心竞争力 

分 类 号：G21[文化科学—新闻学]