我国体育用品企业实施对外直接投资的策略分析  

Analysis on the Strategy of Direct Investment abroad of Sports Goods Enterprises

作　　者：谢秋林[1] 黄为根[1] 

机构地区：[1]解放军军事体育进修学院,广东广州510502

出　　处：《广州体育学院学报》2007年第1期88-90,共3页Journal of Guangzhou Sport University

摘　　要：阐述了对外直接投资理论对中国体育用品企业跨国经营的启示,主要对边际产业扩张论以及国际生产折衷论等理论进行了分析。另外,对于中国体育用品企业实施对外直接投资的因素也进行了简要的分析和论述,最后提出了中国体育用品企业实施对外直接投资的战略选择。This author discusses on the inspirer that the theories of foreign direct investment to the transnational business of China sports goods enterprises, and analyzes mainly from the Theory of Margin Business expanding and the Theory of International Production compromise. Also the paper analyzes the factors of implementing the foreign direct investment of China sports product enterprises. At last the author put forward the strategy choices of implementing investment.

关 键 词：中国体育用品企业 对外直接投资 策略分析 

分 类 号：G80-05[文化科学—运动人体科学]