消费需求主要变化趋势浅析  

The Trend of Consumption Demand Diversification

作　　者：崔迅[1] 张方步[1] 

机构地区：[1]中国海洋大学管理学院,山东青岛266071

出　　处：《商业研究》2007年第3期34-36,共3页Commercial Research

基　　金：山东省社会科学基金资助项目<顾客价值链营销战略研究>;项目编号:04CJJ04

摘　　要：消费是生活的手段之一,消费需求受到个人生活需要和生活追求及其满足程度,社会、经济、文化以及消费环境与条件等因素影响。随着这些因素的变化,顾客消费需求呈现出广泛化与高度化、情感化与感性化、个性化与多样化以及复合与关联化等的变化趋势。Consumption is one of the living means. Consumption requirement is affected by many elements including not only personal demand and interest and satisfaction, but also society, economy, culture and consumption condition and qualification. With the change of these elements, customer consumption demand tends to be comprehensive and high, emotional and sensible, multiple and associated, together with the features of individualization and diversification.

关 键 词：消费需求 变化趋势 需求生态体系 

分 类 号：F126.1[经济管理—世界经济]