吐鲁番葡萄沟风景区旅游发展的SWOT分析和开发对策研究  

THE SWOT ANALYSIS AND PROPOSALS OF TOURISM IN TURPAN GRAPE VALLEY RESORT

作　　者：李凤华[1] 李晓东[1] 唐伟[2] 杨彩凤[1] 

机构地区：[1]新疆大学旅游学院,新疆乌鲁木齐830046 [2]新疆大学资源与环境科学学院,新疆乌鲁木齐830046

出　　处：《资源与产业》2007年第1期59-63,共5页Resources & Industries

摘　　要：当前,全国各地旅游发展正处在一个极为复杂的环境中,可能面临不同的劣势与威胁,但同时也有自身的优势与机会。对于一个具体的景区(点)来说,要实现可持续发展,必须对自身的优势、劣势、机遇与威胁进行全面系统地分析。新疆各大旅游景区(点)在这一方面的研究明显落后于其他地区。本文通过对吐鲁番葡萄沟景区的旅游发展SWOT分析,提出了有针对性的对策和建议,为实现景区的可持续发展提供理论依据。The tourism is currently under a complex environment in China, facing disadvantages and risks as well as advantage and opportunities. As for a tourist resort, it is necessary to systematically analyse its advantages and disadvantages as well as the opportunities and risks to ensure the sustainable development. However, the famous resorts in Xinjiang are obviously lagging. This paper based on the SWOT analysis on the tourism in Turpan Grape Valley Resort presents some proposals, giving a theoretical base for the sustainable development in the resort.

关 键 词：葡萄沟风景区 SWOT分析 对策 

分 类 号：F592.7[经济管理—旅游管理]