大型体育赛事的运行模式与营运管理研究  

Research on Operation Mode and Trading Management towards Major Sports Events

作　　者：刘荣[1] 赵光洲[1] 

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650093

出　　处：《河北体育学院学报》2007年第1期4-6,共3页Journal of Hebei Sport University

摘　　要：在分析大型体育赛事运行模式的基础上,提出了“政府支持、市场运作、企业投资”的运行模式,并对该模式下的营运管理问题进行了探讨。认为该模式不仅有利于政府减轻财政负担、转换政府职能,还有利于赛后场馆经营问题的解决。Based on the analysis of the operation mode towards major sports events, this paper suggests the operation mode of ＂ government support, market operation and corporation investment＂ and the trading management issue. The operation mode is in favor of extricating the government from the heavy financial burden of holding the major sports events and transforming government functions, hut it is helpful for solving the problem of venues operating after the major sports event.

关 键 词：大型体育赛事 运行模式 营运管理 

分 类 号：G808.2[文化科学—体育训练]