广东高州医院崛起的战略和路径研究  

Research on the path and strategy of Gaozhou Hospital

作　　者：钟焕清[1] 陈海生[1] 陈梅[1] 吴雨基[1] 叶观瑞[1] 苏炳光[1] 徐建婷[1] 林巧文[1] 

机构地区：[1]广东省高州市人民医院,高州市西关路89号525200

出　　处：《中国医院》2007年第2期23-26,共4页Chinese Hospitals

摘　　要：高州市人民医院的发展战略是走适宜化、低成本、低价格、高质量、高效益的节约型发展道路,达到政府、社会、患者都满意的效果。其所采取的路径一是,以品牌优势学科为龙头,打造品牌优势群落,走集约化专科发展道路;路径之二是,发挥品牌学科的辐射效应;路径三之是,实施精细化管理,建设节约型医院。The strategy of Gaozhou hospital was cost leadership, high quality and high performance. And the government, social and patient＇s all satisfied. One of the path was to build advanced subject and build brand. Another path was to widen the brand and the third was to build conservation-oriented hospital through aborative management.

关 键 词：医院 战略 路径 

分 类 号：R541.1[医药卫生—心血管疾病]