我国科技期刊市场环境的SWOT分析  

Using SWOT method to analyze the market of scientific journals in China

作　　者：莫京[1] 

机构地区：[1]国家自然科学基金委员会科学基金杂志社,北京100085

出　　处：《编辑学报》2007年第1期53-55,共3页Acta Editologica

摘　　要：利用SWOT分析法分析了我国科技期刊市场环境的优势(strengths)、劣势(weaknesses),以及存在的机遇(opportunities)和威胁(threats)。认为我国科技期刊市场环境的优势是产品替代性小、可利用资源丰富;劣势为期刊的影响力亟待提高、办刊思路滞后、发行量小、市场化程度低;威胁是外资和外刊进入、信任度危机、广告竞争加剧;目前我国科技期刊的发展机遇是科技形势的发展、国家宏观经济体制的改革、消费水平不断提高和期刊对外合作的日益加强。Based on SWOT（ strengths, weaknesses, opportunities, threats） analysis for the market of scientific journals in China, the author concluded that the strengths of Chinese scientific journals are few substitute products and abound in resources for them; the weaknesses are low impact, small circulation and imperfect market; the threats are challenges from overseas, crisis of faith and competition for ads; the opportunities are good environment for S＆T development, reform of the economic structure, increase of consumption level, and the improvement of international cooperation.

关 键 词：科技期刊 市场 SWOT分析 

分 类 号：G239.2-F[文化科学]