商业银行与客户价值互换——提升商业银行创值能力的有效途径  

Value Exchange between Commercial Bank and Customers——Effective Way to Improve Commercial bank's Value-creation ability

作　　者：关新红[1] 

机构地区：[1]中央财经大学,北京100081

出　　处：《中央财经大学学报》2007年第2期38-43,共6页Journal of Central University of Finance & Economics

摘　　要：随着企业边界的扩大,商业银行的可用资源已经扩展到经营的上游和下游世界。商业银行与客户之间的关系从利益对立方正逐步向利益共同体转变。商业银行只有为客户创造了价值,客户才会对银行贡献价值。客户的价值贡献能力已经成为商业银行创值活动的主要影响因素。实现商业银行与客户在价值创造活动中的共赢,是提升商业银行创值能力、更新管理理念、培养核心竞争能力的必然选择。Along with economic development, significant changes have been taking place as to the role a customer plays in the economic activities. The relationship between commercial banks and customers is switching gradually from interest contraries to an interest community. Only by creating value for customers, can customers contribute value for the bank. The strength of customer profit contribution ability has become a key factor influencing the effect of value--creation activities of the bank. The realization of double-win of both customers and banks in value--creation activities is an inevitable choice made by commercial banks in renovating management notions and cultivating core competition ability.

关 键 词：商业银行 创值能力 客户价值 

分 类 号：F830.33[经济管理—金融学]