杭州“休闲之都”的文化背景初探  

Initial Thoughts on the Culture Background of “Oriental Leisure City” in Hangzhou

作　　者：周永广[1] 

机构地区：[1]浙江大学旅游管理系,浙江杭州310058

出　　处：《桂林旅游高等专科学校学报》2007年第1期140-142,共3页Journal of Guilin Institute of Tourism

基　　金：浙江省自然基金项目(Y505077);浙江省社科规划常规性课题(06CGGL15YB)

摘　　要：杭州正在着力打造“东方休闲之都”的形象,并在2006年举办了世界休闲博览会。描述了杭州作为“休闲之都”的文化背景,在于禅文化和茶文化。并建议以此为出发点,打造杭州市完整的国际旅游形象,即“禅都”形象,通过恢复禅院,游禅湖,品禅茶,大力发展禅文化旅游,进一步提升杭州市国际旅游业的核心竞争力。Hangzhou is making great effort to build up the image of ＂Oriental Leisure City＂ and holding the World Leisure Expo 2006. This paper tries to explore the cultural background of Hangzhou as a city of leisure, suggesting that the foundation of leisure is Zen Buddhism and tea. Thus the author proposes to promote Hangzhou as the ＂The City of Zen Buddhism＂ to shape new international tourism image, by renovating Buddhist temple, visiting Buddhistic West Lake and tasting Buddhistic tea. Based on the development of Buddhist tourism, Hangzhou would establish its core competence as an international tourism destination.

关 键 词：国际旅游形象 杭州 西湖 茶文化 禅宗 

分 类 号：F592.7[经济管理—旅游管理]