基于顾客消费价值的消费质量问题探讨  

On Consumption Quality Based on Customer's Consumption Value

作　　者：张立[1] 

机构地区：[1]湘潭大学商学院,湘潭湖南411105

出　　处：《湘潭大学学报（哲学社会科学版）》2007年第2期50-53,共4页Journal of Xiangtan University:Philosophy And Social Sciences

基　　金：湖南省教育厅资助项目(项目号:03C480)

摘　　要：消费质量的高低取决于人们对消费价值的感知,可见顾客消费价值的多少是消费者评价消费质量的前提。因此探讨消费质量问题应基于顾客消费价值,可以通过引导新的消费理念来指导消费者的消费行为;通过提高消费品质量来增加消费者在消费过程中的产品价值和服务价值;营造良好消费环境以增加环境价值来全方位地提升消费质量。Customer satisfaction from consumption depends on the perception of consumer value, so appraising consumption value is the prerequisite to assess consumer satisfaction. In generally, we could direct consumer behavior through the introduction of new consumption concept, increase product value and service value for consumer through the improvement of goods quality, and raise environment value to improve customer satisfaction in an all - round way through building a harmonious consumption environment.

关 键 词：顾客消费价值 消费质量 消费理念 消费环境 

分 类 号：F014.5[经济管理—政治经济学]