论历史文化资源的旅游开发战略  

The Tactics of Tourism Development on Historic Cultural Resource

作　　者：张卫星[1] 艾佩[2] 

机构地区：[1]商丘师范学院地理科学系,商丘476000 [2]河南大学环境与规划学院,开封475001

出　　处：《生态经济》2007年第4期112-114,118,共4页Ecological Economy

摘　　要：历史文化资源是重要的旅游资源,是历史文化旅游产品的基础。它对旅游者吸引力的大小决定了历史文化旅游产品开发的成败,而对其中层与核心层文化的挖掘是决定吸引力高低的关键。因而,为了增强历史文化资源吸引力,为旅游者创造一个令人满意的旅游经历,实现旅游者的利益,需要从市场调查、资源分析、主题塑造、线路组合、活动开展、氛围营造方面来关注历史文化资源的旅游开发。The historic cultural resource is the important tourism resource and the basement of development of tourism product. In the course of the development, whether it is successful depends on its attraction to travelers. And the attraction depends on the annotation about the cultural mid-level and core-level of historic cultural resource. As a result, we should pay attention to the development of the historic cultural resource from market research, resource analysis, figuring theme, connecting line, doing activity and building atmosphere, in order to reinforce the attraction of historic cultural resource, provide the travelers a satisfied travel experience, and realize travelers＇ benefit.

关 键 词：历史文化资源 吸引力 文化 

分 类 号：F592.7[经济管理—旅游管理]