组合市场中消费者联盟形成及多方博弈的研究  

Analysis methodology of customer coalition formation and multilateral Game in combinatorial electronic marketplaces

作　　者：龚勇[1] 姚莉[1] 沙基昌[1] 张利宁[1] 

机构地区：[1]国防科技大学信息系统与管理学院,湖南长沙410073

出　　处：《系统工程学报》2007年第1期62-73,共12页Journal of Systems Engineering

基　　金：国家自然科学基金资助项目(70371008)

摘　　要：关注电子商务的进一步发展,研究组合贸易中的消费者联盟形成及多方博弈问题.在给出一种多Agent中介系统控制的组合市场模型的基础上,使用群集分析方法对组合市场中大量消费者联盟形成过程的宏观动态特性进行仿真,通过数值仿真实验为组合市场中不同角色在贸易中所起的作用进行定量的分析,并为不同角色间的市场博弈提供定量分析的方法.As a hot research field in electronic commerce, combinatorial trading is investtigated. Applying multi-agent coalition formation theory for it, a new mathematical analysis methodology of customer coalition formation is presented. An intermediary multi-agent system holding combinatorial market model is gived. Then, at the macroscopic level of the marketplace, a combinatorial marketplace is described as a stochastic swarm system and study the dynamics of customer coalition formation. Based on the Rate Equation in swarm intelligence, a set of differential equations are derived, which give a quantitative characteristic for coalition formation process of large - scale customers in a combinatorial market. With these differential equations, system property and effects of different roles in combinatorial trading are simulated. And a quantitative analysis method for multilateral games in a combinatorial marketplace is proposed.

关 键 词：电子商务 组合贸易 多Agent联盟形成 群集 博弈 

分 类 号：TP391[自动化与计算机技术—计算机应用技术] F713.36[自动化与计算机技术—计算机科学与技术]