中国家用空调行业市场竞争与合作趋势的策略集团分析  

An Analysis on Strategic Groups Featuring Competitive and Cooperative Tendency of the Air Conditioner Industry in China

作　　者：唐璎璋 王裕仁[1] 刘芬美 张庚淼[3] 

机构地区：[1]新竹交通大学经营管理研究所 [2]台湾元培科学技术学院经营管理研究所 [3]西安交通大学管理学院,陕西西安710049

出　　处：《西安交通大学学报（社会科学版）》2007年第2期28-36,共9页Journal of Xi'an Jiaotong University：Social Sciences

摘　　要：产品的市场竞争力是企业策略优势的体现,直接观察企业所处的策略集团可以预测企业未来的竞争趋势。应用因子分析方法获得了三个反映中国空调企业策略优势的公共因子;根据所得出的三个公共因子,应用聚类分析方法,将中国主要空调生产企业划分为四个策略集团;按照策略集团理论,分析了中国主要空调生产企业未来的竞争与合作发展趋势,同时也对国外空调企业在中国的发展趋势进行了探讨。Market competitiveness ot products embodies the strategic superiority of firms.One can predict the future competing tendency by directly observing the marketing activities of strategic groups within that industry. Using factor analysis, three common factors representing current strategic superiority of the air conditioner industry in China are obtained. Based on the three common factors and by applying the clustering variables, main air conditioning firms in China can be divided into four strategic groups. According to the strategic group theory, the future competing and cooperating tendency of the main air conditioning firms in China is analyzed and simultaneously, the developing tendency for foreign air conditioner firms in China is further dealt with.

关 键 词：策略集团 竞争策略 市场占有率 空调行业 

分 类 号：F120.4[经济管理—世界经济]