图书馆信息营销与信息资源开发研究  

Library Information Marketing and Information Resource Development

作　　者：刘昆雄[1] 李慧玲[1] 彭备芳[2] 

机构地区：[1]湘潭大学管理学院 [2]湖南工业大学图书馆

出　　处：《中国图书馆学报》2007年第2期47-51,共5页Journal of Library Science in China

基　　金：国家社科基金项目(04CTQ001);湖南省教育厅科研项目(04C636)成果之一。

摘　　要：图书馆信息营销具有二重性。它与图书馆信息开发是手段与目的的关系;它不仅是资源营销,还是生产力和生产关系的营销。信息营销会增强图书馆信息资源开发的内在动力,改变其开发理念,提高其开发效率。可以以信息营销为切入点创新信息资源开发理论,研究其开发基本策略。参考文献8。Library information marketing has dual characteristics. Its relationship with library information utilization is the relationship of measure and objective. It is not only the marketing of resources, but also the marketing of productive forces and production relationship. Information marketing can provide internal impetus to library resource utilization, change library＇s development conceptions, and promote resource utilization efficiency. The authors propose using information marketing as the starting point for the innovation of the theory of information resource utilization and for the research of its basic strategies. 8 refs.

关 键 词：信息营销 信息资源开发 开发理念 经济属性 管理属性 

分 类 号：G251[文化科学—图书馆学]