河南高校大学生旅游市场初探  

A Research on College Student Towism Market in Henan Province

作　　者：梁留科[1] 钱宏胜[1] 陈德广[1] 

机构地区：[1]河南大学环境与规划学院,河南开封475001

出　　处：《西北农林科技大学学报（社会科学版）》2007年第2期77-80,共4页Journal of Northwest A&F University(Social Science Edition)

基　　金：河南大学科研基金(XK02091);河南省教育厅基础研究项目(2004601044);河南省高校骨干教师资助项目

摘　　要：大学生旅游行为表现出明显的区域差异性。以河南省高校为例,在调查问卷的基础上,采用定性和定量相结合、对比分析等方法,对大学生旅游态度、旅游动机、旅游影响因素、旅游时空特征、旅游偏好、旅游消费、出游方式等进行了分析,在此基础上,指出了当前我国大学生旅游市场存在的主要问题,进而提出了开拓大学生旅游市场的对策。College student tourism is becoming an important part of tourism market. The tourism behavior is very different in different regions. Based on a survey with 500 samples collected from five universities in Henan province,tourist attitude, tourist motive,the influence factors of the tourism, the space- time for the tourism, tourism preference, tourism consumption and tourism way are analysed. The uniqueness of the tourist market of college student and regional differences are summarized and out exiting problems are pointed, and then some strategies and suggestions are put forward on exploiting it.

关 键 词：大学生 旅游行为 旅游市场 河南省 

分 类 号：F590[经济管理—旅游管理]