实现农村保险业务跨越式发展的探索  

作　　者：张恩潭 

机构地区：[1]中国人寿保险股份有限公司商丘分公司,河南商丘476000

出　　处：《保险研究》2007年第1期51-52,74,共3页Insurance Studies

摘　　要：落后的传统观念、营业网点偏少、同业间的无序竞争等因素制约了我国农村保险业的发展。目前,农民收入的普遍提高、农村市场经济体制的不断完善、保险机构市场开拓能力的大力提高等为农村保险业实现跨越式发展提供了可能。今后,应通过进一步发展完善农村营销网络体系、加大保险宣传力度、设计适销对路的保险产品、加强农村业务规范化管理等措施,实现我国农村保险业务的跨越式发展。Such factors as backward traditional concept, few business outlets and competition disorder are the bottleneck for agriculture insurance development. At present, the increase of peasants＇income and the improvement of market economy in rural areas as well as the marketing development of insurance companies make it possible for agriculture insurance acceleration. In future, we shall further imporve our business network in rural areas, step up our efforts for publicity, design marketable insurance products and enhance rural area business management to promote the accelerated agriculture insurance development in China.

关 键 词：农村保险 跨越式发展 市场开拓 产品创新 

分 类 号：F840.32[经济管理—保险]