基于旅游者需求的旅游餐饮开发  

Discussion on the Exploration of the Tourism Food and Beverage Based on Tourists' Demand

作　　者：李艳萍[1] 怀丽华[1] 

机构地区：[1]天津商学院旅游管理学院,天津300134

出　　处：《天津商学院学报》2007年第2期46-49,共4页Journal of Tianjin University of Commerce

摘　　要：开发旅游餐饮必须做好主要服务对象——旅游者的需求分析。本文从旅游者的需求入手,分析了旅游者旅游动机和到达目的地后的心理。餐饮业为满足旅游者的需求,应从五个方面把握:保证食品安全、突出地方特色、指导科学饮食、增加顾客参与和弘扬绿色餐饮。To explore the tourism food and beverage, the enterprise must analyze the demand of tourists who are the main consumer. The paper examines tourists＇ motive and mentality. The food and beverage enterprise has to do with five aspects to satisfy the demand： ensuring the food safety, emphasizing the local characteristic, guiding the scientific dinning, increasing the participation of customers and carrying forward the green food and beverage.

关 键 词：旅游者 需求 旅游餐饮 

分 类 号：F590.63[经济管理—旅游管理]