中国出口企业应对国外反倾销的营销策略研究  

A Study on Marketing Strategies of Chinese Export Enterprises for Coping with the International Antidumping Campaign

作　　者：李晓峰[1] 焦亮[1] 

机构地区：[1]西安理工大学工商管理学院

出　　处：《国际经贸探索》2007年第3期54-57,80,共5页International Economics and Trade Research

基　　金：中国教育部留学回国人员科研基金[教外司留(2005)383号];陕西省科学研究计划软科学基金(2005KR15);陕西省教育厅科学研究计划人文社会科学专项基金(06JK085);西安市社会科学基金规划重点项目(2006J18)的资助

摘　　要：文章以中国出口产品遭遇的反倾销为研究对象,透过中国成为反倾销最大受害国的现象,从企业角度剖析了中国产品遭遇反倾销的原因,得出了提高中国出口企业的国际市场营销水平是应对反倾销的有效举措的结论,并提出了中国企业应对反倾销的国际市场营销策略。With the antidumping measures experienced by Chinese export commodities at the international market as its object of enquiry, this paper examines and investigates the status of China as the largest victim of the international antidumping campaign. From the perspective of Chinese export enterprises, the paper attempts to analyze the reasons for the antidumping situation in which Chinese commodities have found themselves, and concludes that an effective measure to cope with this situation is to improve the international marketing expertise of these enterprises. Meanwhile, it also suggests and discusses some international marketing strategies for Chinese enterprises to dissolve possible antidumping measures adopted by other countries.

关 键 词：中国出口企业 国际市场营销 反倾销 

分 类 号：F752.7[经济管理—国际贸易]