旅游形象感知模型及其应用研究——以长三角居民对韩国旅游形象感知为例  

An Analysis of Tourism Image Perception Model and Its Application: a Case Study of the Yangtze River Delta Residents' Perception of South Korean Tourism Image

作　　者：程圩[1] 隋丽娜[2] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710045 [2]浙江工商大学旅游学院,浙江杭州310035

出　　处：《旅游科学》2007年第1期7-12,共6页Tourism Science

基　　金：韩国全罗南道州立大学合作课题阶段性研究成果(课题:长三角居民对韩国旅游形象感知研究)

摘　　要：本项研究调查了近千名长三角地区潜在游客对韩国旅游形象的感知,运用多元统计技术手段分析探讨了刺激因素、个体因素和形象感知三者之间的关系,研究表明,刺激因素(一手信源和二手信源)与个体因素(旅游动机和社会人口统计特征)差异会影响旅游形象的感知,是旅游形象的前因变量。The author did a survey of close to one thousand potential tourists in the Yangtze River Delta about their perceptions of South Korea and applied multivariate statistics techniques to analyze the inter relationships among stimulation factors which refer to primary and secondary information source, personal factors involving travel motivational and socio-demographic characteristics, and image perception. It concludes that tourism image might be influenced by the variations concerning both stimulation and personal factors.

关 键 词：旅游形象 感知模型 长三角 韩国旅游形象 

分 类 号：F590.3[经济管理—旅游管理]