旅游目的地推行旅游年票的可行性及对策研究——以“一卡游河南”为例  

A Study on the Feasibility and Countermeasures of Implementing Tour Year Card in Tourism Destinations: a Case Study of "One Card Tour around Henan"

作　　者：王伟红[1] 曹新向[1] 

机构地区：[1]河南大学历史文化学院,河南开封475001

出　　处：《旅游科学》2007年第1期50-55,共6页Tourism Science

基　　金：教育部人文社科基地项目(2004601044)

摘　　要：本文通过文本分析和问卷调查,以“一卡游河南”为例,分析了大众对推行旅游年票的看法以及推行旅游年票的可行性,并对旅游年票与年票推行措施进行了初步探讨,以期对我国旅游年票的推行起一定的借鉴作用。Taking the One Card Tour around Henan as an example, the article applies text analysis and questionnaire methods to discuss people＇s views of the enforcement of tour year ticket plan and the feasibihty of the One Card Tour around Henan plan in Henan province. It also makes a preliminary analysis of tour year ticket and the measures for its enforcement with the purpose of providing some useful references for enforcing tour year ticket in China.

关 键 词：旅游年票 门票 “一卡游河南” 

分 类 号：F590.8[经济管理—旅游管理]