大学生手机消费影响因素的研究  

The research on the influent factors of the cousumption pattern of the mobile phone among the students in the university.

作　　者：程明明[1] 唐纯[1] 卢艳蕾[1] 

机构地区：[1]北京师范大学

出　　处：《时代经贸（下旬）》2007年第04X期86-87,共2页Economic & Trade Update

基　　金："北京师范大学本科生科学研究基金"的资助。

摘　　要：大学生的手机消费问题,一直以来就是我们关心的一个重要问题,作为未来的消费主力,大学生目前的花费消费状况,将会极大地影响到商家和大学生本人。在历史上,有不少专家对相关的问题进行了深入的研究。本文首先总结相关领域内学者的观点,然后利用调查问卷统计出的数据,应用SPSS 8．0软件进行相关分析和回归分析,研究影响大学生手机话费结构的因素及各个因素的显著性水平。The problem of the consumption pattern of the mobile phone among the students in the university has always been an important problem that we cared about. The present consumption condition of the students in the university, will have a great effect on business and the students themselves, because they will be the major eonsurners in the future. In the history, many experts had conducted thorough research on related questions. This article will firstly summarizes seholar＇s; viewpoint in the correlation domain, then uses a software called SPSS 8.0 to conduct correlation analysis and regression analysis on the data collected through questionnaire, and finds out the factors which affect the consumption pattern of the mobile phone among the students in the university as well as the importance of each factor.

关 键 词：大学生 手机 话费结构 

分 类 号：F764.6[经济管理—产业经济]