经济全球化时期山东省体育健身娱乐市场结构优化研究  

Analysis on Market Structural Optimization of Physical Activity and Entertainment at the Times of Economic Globalization in Shandong Province

作　　者：陈庆峰[1] 高强[1] 

机构地区：[1]济宁医学院体育教研室,山东曲阜272100

出　　处：《体育科技文献通报》2007年第4期48-50,共3页Bulletin of Sport Science & Technology

摘　　要：采用文献分析法,分析了经济全球化时期山东省体育健身娱乐市场结构的现状,即市场结构不合理、集中度低。在此基础上提出了体育健身娱乐市场结构的优化选择——寡头垄断市场结构,以期提高山东省体育健身娱乐市场的规模效益及国际竞争力。Through using the method of literature, this paper analyzed the condition of market structure of physical activity and entertainment at the times of economic globalization in Shandong province. Based on it, the author put forwarded the market structural optimization selection. The main purpose was to promote scale merit and international competition of physical activity and entertainment market in Shandong province.

关 键 词：山东 体育健身 市场结构 

分 类 号：G812.4[文化科学—体育学]