手持电视传播模式与运营模式分析  

An Analysis of Transmission Mode and Operating Mode of Portable Televisions

作　　者：靳一[1] 

机构地区：[1]清华大学文化产业研究中心,北京100084

出　　处：《河南社会科学》2007年第2期93-95,共3页Henan Social Sciences

摘　　要：目前手持电视主要有电信模式和广播模式两大传播模式,这两大传播模式在传输方式、信息接收各方面各有利弊。从手持电视产业的供应链和接收链进行分析,电信模式和广播模式互补合作建立起来的整合模式是目前最为丰富完整、最为理想的手持电视运营方案,但这有赖于不同行业、各环节的通力合作与同步发展。In portable television there exist telecommunications mode and broadcasting mode which have their own advantages or disadvantages in operation ways and information reception.However,the integrated mode established by the cooperation and mutual complement of the above two modes is the ideal operating programme,viewed from the supply chains and reception chains of the portable television industry.And this planning will be based on the cooperation and synchronous development of different businesses and different departments.

关 键 词：手持电视 传播模式 产业价值链 运营模式 

分 类 号：G206[文化科学—传播学]