兰州市大学生体育消费水平及结构的调查研究  

Study on Sports Consumption and Consumption Structure of College Students in Lanzhou

作　　者：张效良[1] 申建芳[2] 

机构地区：[1]西北师范大学体育学院,甘肃兰州730070 [2]郑州大学西亚斯国际学院体育系,河南郑州451100

出　　处：《太原师范学院学报（自然科学版）》2007年第1期139-141,共3页Journal of Taiyuan Normal University:Natural Science Edition

摘　　要：运用文献资料法、问卷调查法、数理统计法对兰州市大学生体育消费水平和消费结构进行了调查分析.结果发现:兰州市大学生已具有较强的健身意识和体育消费观念,但消费行为的独立性较差,体育消费支出内容还比较单一.Adopted the methods of documentary analysis,interview,investigation,logistic analysis ,and mathematical statistical analysis ,we conducted the investigation and analysis in relation to the sports consumption structures and levels of college students In Lanzhou. The results of this study indicated that the most of college students in Lanzhou have got positive fitness consciousness and viewpoints of sport consumption but the general consumption level is relatively low. The content of sport consumption is still very singular.

关 键 词：体育消费 消费结构 消费水平 

分 类 号：G818[文化科学—体育学]