大学校徽设计中的汉字应用分析  

Analyses of Chinese Character Application in University Signs Design

作　　者：高金锁[1] 

机构地区：[1]天津师范大学,天津300387

出　　处：《包装工程》2007年第4期128-130,共3页Packaging Engineering

摘　　要：汉字作为一种特殊的图形语言,其独特的造型结构和图像化、符号化的特征在大学校徽设计中展现的淋漓尽致,传承与发扬它并把其精神元素融入大学校徽设计之中,必定会使大学形象设计更具文化性与社会性。Chinese character is a kind of special graphic language with impressive artistic expression and strong visual influence. Its features of symbolization of matter and picturization of language give full expression in university signs design. It was put forward to combine it with its connotation and to make full use of them into the design of modem university signs, so as to make our university signs represent its culture and influence.

关 键 词：汉字 大学校徽 视觉传达 

分 类 号：J292.13[艺术—美术] J524.4