服务大众的包装设计构想  

Visualization of Packaging Design for the General Public

作　　者：李洋[1] 官泓[1] 许佳[1] 

机构地区：[1]昆明理工大学,昆明650093

出　　处：《包装工程》2007年第4期148-150,共3页Packaging Engineering

摘　　要：提出了现代包装设计应秉持为大众生活而设计的宗旨,倡导平实质朴的生活哲学,排斥程式化的奢侈和炫耀;论述了包装设计如何回到容装、保护、便利和销售等功能的原点;并进一步从包装策略设计层面,提出以互动大众传媒,信息技术和物流系统等为基础,建立新包装系统的构想,以期从一定程度上解决不断增长的包装消费与有限资源、环境保护间的矛盾。It was put forward that the purpose of design is for the life of general public, so as to design with plain philosophy, and excluding luxury. The way for design to return to fulfill the basic functions, such as contain, protect, convenience, sale, and so on, were discussed. The new packaging system conceived as a concept was also introduced. It helps companies to sale products and communicate accurate image of their attributes and business, to keeps the packaging away from unnecessary packaging and makes the packaging more efficient for users.

关 键 词：包装 设计 容装 保护 便利 销售 包装系统 

分 类 号：TB482[一般工业技术—包装工程]