封面对大学生购书兴趣的影响分析  

Analysis on the Influence of Cover to the Undergraduates' Interest of Buying Book

作　　者：杨远芬[1] 

机构地区：[1]重庆工学院,重庆400050

出　　处：《包装工程》2007年第4期157-158,共2页Packaging Engineering

摘　　要：为分析书籍封面对大学生购书兴趣是否有影响,随机选择了50名大学生进行调查。选取一些书籍,对其封面的吸引力划分等级,采用单因素方差分析法,发现书籍封面对吸引大学生读者的购买兴趣具有明显影响,文学类书籍比专业类书籍更明显;同时,对针对大学生的书籍封面设计应注意的问题提出了建议。50 students were investigated randomly to analyze books covers＇influences to undergraduates ＂interest of buying. Some books covers were classified by its＇attraction as the samples. The one way ANOVA indicated that the cover has an obvious implication on the undergraduates＇interest of buying a book. The lit eratures were obvious than the professions. Some principles were put forward for reference to design the covers of books for undergraduates.

关 键 词：大学生 封面 书 

分 类 号：J524.1[艺术—艺术设计]