浅谈内蒙古民族品牌形象标志设计  

An Approach of the Image and Symbol Design of Inner Mongolia National Brand

作　　者：高俊虹[1] 

机构地区：[1]内蒙古师范大学国际现代设计学院,内蒙古呼和浩特010010

出　　处：《内蒙古大学艺术学院学报》2007年第1期I0006-I0006,共1页Journal of Art College of Inner Mongolia University

摘　　要：要发展地区经济就必须打造过硬的品牌,而标志是品牌形象视觉层面的核心内容,也是深入消费者的直观印象和反映。近年来内蒙古自治区涌现出许多知名品牌,在某种程度上研究民族品牌形象的标志设计对促进民族经济发展会有积极的意义和重要作用。To develop the regional economy, excellent brand must be created. And symbol is the core of the visualization of the brand image and also the direct impression and reflection deep into the heart of consumers. There have appeared many famous brands in Inner Mongolia in recent years. In a way, the research on the design will greatly ipromote the economic development with active significance and important function.

关 键 词：品牌形象 标志设计 内蒙古民族经济 

分 类 号：J524.4[艺术—艺术设计]