构建我国高校篮球赛事经营模式研究  

Constructing operational model of basketball competition in colleges of universities

作　　者：徐伟宏[1] 柯茜[2] 

机构地区：[1]武汉体育学院运动训练学院,湖北武汉430079 [2]中南民族大学体育部,湖北武汉430070

出　　处：《体育成人教育学刊》2007年第2期60-62,共3页Journal of Sports Adult Education

摘　　要：根据高校篮球赛事的特点和运作性质,高校篮球赛事经营模式应该涉及到以下内容:高校篮球赛事经营环境分析;高校篮球赛事经营过程;高校篮球赛事经营要素运作。高校篮球赛事的经营过程包括:可行性研究,计划,组织,实施调控,评价和结束。高校篮球赛事的经营要素运作包括:财政预算和控制,人力资源管理,后勤管理,信息沟通,赛事的营销,比赛管理。The operational model of the basketball competition has become the criteron for the practice of the basketball competition in instites and universities. On the basis of features and operational nature of the basketball matches in institutes and universities, the paper proposes that the operational model should include the environmental analysis of basketball match operation, operational process, the operation of the important operational factors.

关 键 词：高校篮球 赛事经营 赛事营销 赛事管理 

分 类 号：G80-05[文化科学—运动人体科学]