我国书报刊印刷业“拐点期”的发展趋势与对策  

Tendency and Countermeasures on China's Print Industry of Books Newspapers and Magazines in the Turning-point

作　　者：王关义[1] 孙海宁[1] 

机构地区：[1]北京印刷学院,北京102600

出　　处：《经济管理》2007年第8期80-85,共6页Business and Management Journal ( BMJ )

摘　　要：随着网络等新媒体的迅速崛起,书报刊等传统出版物的发展面临巨大挑战。作为书报刊产业链的重要环节之一,书报刊印刷业已处在一个发展的历史"拐点",呈现出萎缩趋势,其中图书、期刊印刷业的萎缩已经开始。对此,书报刊印刷业应积极采用数字印刷等新技术,推进产业升级,以求适应新的市场形势,获得更好的发展。with rapid development of new media ,the traditional publications, mainly including book, magazine, newspaper, have faced severe challenge. As one of their main elements, the print industry of book and newspaper and magazine is in a historical turning point, which the industry has a shrinking tendency. We can see that the print of book and magazine has shrunk in recent years. So the industry should actively take such new technology as digit print to promote the industry upgrading and improve their abilities for market requirements and achieve the better development.

关 键 词：书报刊印刷业 拐点 趋势 对策 

分 类 号：F061[经济管理—政治经济学]