透过新浪网解读网络媒体的议程设置功能  

Analysis of Network Media's Agenda-setting Function——Experience from Sina.com.cn

作　　者：陈小燕[1] 

机构地区：[1]苏州大学,苏州215000

出　　处：《广东广播电视大学学报》2007年第2期92-94,共3页Journal of Guangdong Radio & Television University

摘　　要：本文以新浪网为个案,对网络媒体的议程设置功能进行了研究。从网络媒体的特点,网络媒体对新闻的处理及论坛的管理,网络媒体在重大突发事件报道中的表现及网络媒体与传统媒体的“媒体间议程设置”几个方面,对网络媒体的议程设置功能进行了论证,得出议程设置理论仍然适用于当前网络媒体环境的结论。This paper takes sina. com. cn as a research case to analyze the function of agenda- setting of network media. The article mainly demonstrates the following aspects：the charactefistics of network media;the manipulation of news and the management of BBS;the manifestation of network media; the agenda - setting between network media and traditional media. The result indicates that agenda - setting theory still applies to network media.

关 键 词：新浪网 网络媒体 议程设置 

分 类 号：G206.2[文化科学—传播学]