国内旅游景区门票价格制定影响因素的实证研究  

A Demonstrative Study on the Influencing Factors of Fixing Admission Fees in Domestic Tourist Attractions

作　　者：黄潇婷[1] 

机构地区：[1]北京大学旅游研究与规划中心,北京100871

出　　处：《旅游学刊》2007年第5期73-79,共7页Tourism Tribune

摘　　要：文章通过对国内景区门票价格定量的统计分析和定性的理论探讨,初步确定了影响旅游景区门票价格制定的七个影响因素,按相关程度依次是景区级别、管理体制、产品类型、行业环境、景区面积、产业环境和社会经济环境。通过实证研究指出门票定价问题的复杂性和特殊性,并对定价思路和旅游发展提出相关建议。The paper, after making quantitative statistics and qualitative theoretical analysis of admission fees in domestic tourist attractions, initially determines seven influencing factors that affect the fixing of admission fees, i.e., grade of scenic spot, management system, product type, trade environment, area of tourist attraction, industry environment and social economy. The paper points out the complexity and particularity of the fixing of admission fees and offers related suggestions through positive study.

关 键 词：旅游景区 门票价格水平 影响因素 

分 类 号：F592[经济管理—旅游管理]