浅谈CS战略在房地产营销中的应用  

The application of the CS strategy in the promotion for Real Estate

作　　者：黄忠[1] 

机构地区：[1]黄冈职业技术学院,湖北黄冈438002

出　　处：《黄冈职业技术学院学报》2007年第1期76-78,共3页Journal of Huanggang Polytechnic

摘　　要：CS战略是企业建立“以顾客利益为中心,以顾客满意为宗旨”服务理念,围绕着顾客满意这一目标而展开的一系列对于产品、服务的策划活动。房地产企业要想在激烈的市场竞争中求得生存与发展,必须应用CS战略。The strategy of CS is a series of planning activities for products and service, establishing the service concept with the core of the customer＇s benefit and their satisfaction, with the objective of the satisfaction of the clients, ff the Roal estate companies want to live and develop during the fierce marketing competition, they should use the CS strategy.

关 键 词：CS战略 房地产 市场营销 

分 类 号：F293.35[经济管理—国民经济]