基于亲景度分析的韩国旅桂林市场开拓研究  

The Research of Developing Tourism Market of Guilin to South Koreans Based on Familiarity Degree With Scenic Destination

作　　者：苏衍慧[1] 

机构地区：[1]桂林工学院旅游学院,广西桂林541004

出　　处：《河池学院学报》2007年第2期64-67,共4页Journal of Hechi University

摘　　要：亲景度反映的是旅游客源地对目的地的偏好程度。用亲景度指标对韩国旅桂林市场进行定量分析,并结合韩国对中国60个主要旅游城市的亲景度,分析韩国旅华市场的特征及原因,据此提出桂林进一步开拓韩国旅游市场的建议,如树立桂林旅游品牌、区别营销、区域旅游合作和加强网络营销等。Familiarity degree with scenic destination reflects the preference of the tourists to tourism destinations. The article carried out quantitative with familiarity degree with scenic destination analysizing on the tourism markets of Guilin and other 59 main tourism cities of China to South Koreans, shows the characteristics and causes of the tourists from South Korea. According to the above analysis, it proposed some suggestions for Guilin to further develop the tourism market to South Koreans, such as subdividing the market, cooperating with other scenic destination, strengthening the network marketing and so on.

关 键 词：亲景度 韩国旅桂 入境旅游 旅游市场开拓 

分 类 号：F590.8[经济管理—旅游管理]