辽宁省旅游形象设计  

The Design of Liao Ning Province Tourism Image

作　　者：田红雨[1] 代钰[1] 

机构地区：[1]沈阳师范大学,辽宁沈阳110034

出　　处：《辽宁教育行政学院学报》2007年第3期14-16,共3页Journal of Liaoning Educational Administration Institute

摘　　要：辽宁省旅游资源丰富,近年来在党中央振兴东北老工业基地政策支持下,取得了很好成绩。由于辽宁省还没有形成一个鲜明、独特和反映区域面貌的、针对不同客源市场的旅游形象,因此非常不适应区域旅游竞争日益激烈的新形势。因此应根据区域旅游形象设计的技术程序,对辽宁旅游形象进行基于不同市场区的设计,希望对辽宁旅游业的发展有所裨益。The tourist resources of Liaoning Province are rich. In recent years supported by the policy of Central Party Committee to promote the northeast old industrial base,Liaoning tourism has obtained satisfying achievements. Because Liaoning Province has not formed a distinctive,unique tourism image which can reflects the regional appearance in view of the different source of tourists market,it does not favor the new situation of regional traveling competition becoming intense day by day. This article according to the technical procedure of regional tourism image design, has designed Liaoning tourism images based on the different market area, hoping which has a benefit to the Liaoning tourism development.

关 键 词：辽宁 旅游形象 设计 

分 类 号：F590[经济管理—旅游管理]