短生命周期产品的一种定价策略  

Pricing Tactics of Short-life-cycle Product

作　　者：徐贤浩[1] 李轶琰[1] 余双琪[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《物流技术》2007年第5期48-51,共4页Logistics Technology

基　　金：国家自然科学基金资助项目(70472059)

摘　　要：考虑了短生命周期产品的无形变质,为了得到离散的价格计划表,我们将产品的生命周期均匀地划分为几段,求解出每段时间内产品的平均价值。最后生产商根据平均价值来制定价格,这样产品的价格在一段时间是稳定的,且生产商也能够在整个生命周期的不同时期得到相应的折扣价格。The short-life-cycle products have only the immaterial metamorphism, the product life-cycle could be divided into a few of sections averagely for a discrete price schedule and could get an average product value for each section, then the manufacturers could decide the product price according to the average product value. This kind of price will keep stable in a period of time and the discount price of the whole lift-cycle in different periods will also come out.

关 键 词：短生命周期 无形变质 平均价值 定价 

分 类 号：F224.0[经济管理—国民经济] F272.1