以公共关系推进学校品牌建设——新建地方性本科院校的公关之路  

Building the University Brand with the Help of Public Relations——The Way of Public Relations at Local Newly-built Universities

作　　者：汤蓉岚[1] 

机构地区：[1]台州学院经贸管理学院,浙江台州318000

出　　处：《台州学院学报》2007年第2期58-62,共5页Journal of Taizhou University

摘　　要：我国高校的迅速发展,为公关理念的进入和公关活动的开展提供了一个良好的契机。而新建地方性院校则更需要积极利用公关手段与策略,强化公关意识,优化组织形象,完善公关机制与协作体系,创设活动载体扩大学校影响力,提高竞争力,以公关推进学校品牌建设。The rapid development of universities provides a golden opportunity to raise the awareness of PR and develop PR programs. For local newly -built universities who aim at improving competition, it is essential to make use of PR strategies, optimize the organization image and improve PR system to expand university influence. It is the way as building the university brand with the help of public relations.

关 键 词：新建地方性高校 公关现状 公关活动 公关策略 品牌建设 

分 类 号：G649.2[文化科学—高等教育学]