基于网络融合下通信运营企业的市场策略  

Corresponds the operation enterprise's market strategy based on the network fusion

作　　者：张松[1] 吴先锋[1] 

机构地区：[1]重庆邮电大学经济管理学院,重庆400065

出　　处：《交通科技与经济》2007年第3期114-115,124,共3页Technology & Economy in Areas of Communications

摘　　要：随着新一代通信标准的建立,网络融合对通信产业的发展起很大作用,在现有通信网发展的基础上,通过价值网络的分析和规划,明确网络融合下通信运营企业的市场策略,从而为产业的健康发展提出建设性的指导方案。Along with the next generation correspondence standard establishment, the network fusion is very important to the correspondence industry development, this article attempts to ,solve is in the foundation which the existing communications network develops, through the value network analysis and the plan, is clear about under the network fusion to correspond the operation enterprise＇s market strategy, thus for the industrial healthy development proposes the constructive direction.

关 键 词：通信产业 网络融合 市场策略 

分 类 号：F626.11[经济管理—产业经济]