中西文化差异视角下的广告语设计  

The Design of Advertising Language from Sino-Western Cultural Perspective

作　　者：李峥[1] 

机构地区：[1]华中师范大学外国语学院,湖北武汉430079

出　　处：《山西广播电视大学学报》2007年第4期65-66,共2页Journal of Shanxi Radio & TV University

摘　　要：社会文化影响、制约着广告语言及其表达,广告语言则蕴涵或反映社会文化。透过中西广告语言这面镜子,我们可以看到中西文化在道德观念、价值观、思维模式及哲学观念等方面的异同。The Advertising Language is influenced by its social culture which it belongs to, and it contains or reflects its social culture as well. Through the mirror of the advertising language between Sino - Western cultural, we can see many similarities and differences on values, moral, thinking and philosophy concepts between Western and Chinese culture.

关 键 词：中西文化差异 广告设计 广告语 

分 类 号：G642[文化科学—高等教育学]