武汉会展旅游国际化的对策探讨  

A Study on the International Countermeasure to the MICE of Wuhan

作　　者：吴希冰[1] 邹伟[1] 徐燕[1] 

机构地区：[1]湖北大学资源环境学院,湖北武汉430062

出　　处：《农业与技术》2007年第2期145-148,共4页Agriculture and Technology

摘　　要：早在20世纪70年代,发达国家就掀起了会展业国际化的浪潮。通过总结国外发达国家会展旅游的成功经验,并针对武汉会展旅游发展的现状进行研究,提出其会展旅游国际化对策,使武汉乃至我国的会展旅游业从中得到启示,促进会展旅游的健康快速发展,使之为城市发展带来更加显著的经济和社会效益。Early in the 1970s, developed countries had set off a wave of international MICE （meeting, incentivemconventions, exhibitions）. This paper summarize the successful experiences of MICE of the developed country, analysis the current situation in Wuhan, put forward the countermeasure to the MICE of Wuhan, hope that the research will promote the healthy and rapid development of tourism, urban development and bring more significant economic and social benefits.

关 键 词：会展旅游 国际化 对策 武汉 

分 类 号：F592.3[经济管理—旅游管理]